As a marketer, you may already know that PPC – or Pay per Click – is one of the most efficient ways of increasing the conversion rates of your website. This method enables you to specifically target your users according to their language, location, age, and device. This highly targeted approach enables you to reduce your advertising costs to a significant degree as you will only be focusing on a particular audience group. However, administering PPC advertising may not be as simple as you think. If you want to do this the right way, you must make sure to avoid the following rookie mistakes at all costs.
Running Endless Campaigns
Do not think that a long campaign is necessary to generate traffic. Research shows that it is better to run short campaigns as they tend to be more focused. When you run a campaign in a limited time, you will be focusing on conveying a specific message to your visitors. This will also enable you to correctly choose the content of your marketing strategy. However, if the campaign is too long, you can easily forget your purpose and go astray.
Using Many Keywords
This is a mistake that a lot of marketing amateurs tend to make. This is mainly because of the misconception that the more keywords you use, the better it will be. The real situation, however, is quite contrary. The success of your email marketing system campaign does not depend on the number of keywords you use, but rather the quality of them. In this case, using one appropriate and strong keyword is much more effective than stuffing ten irrelevant keywords into your content. So, instead of focusing on keyword quantity, turn your head towards quality.
Forgetting to Include Product Images
You cannot just assume that product images are irrelevant to a PPC campaign. Regardless of how good your written content is, remember that some customers would always want visual assurance. So, if your campaign doesn’t include any pictures of your products, it is going to be hard to convince visitors that your products are worth buying. Any customer would want to look at the product beforehand since this is an online purchase. So, do not forget to include them. Furthermore, when including these images, make sure they are of high quality.
Believing More Clicks are Better
This is yet another common misconception that you need to avoid. Just because you get more clicks, it does not mean that you are making a profit. A person who visits your website does not necessarily have to make a purchase. So, instead of measuring the clicks, see how they correspond with the conversion rates of your website. For instance, if you are getting more clicks but your conversion rates are more or less the same, it means that you are not utilising this strategy properly. On the other hand SEO, if you can detect higher conversion rates with more clicks, then you know this is working out well.
Avoiding these mistakes will not only enable you to run a successful campaign, but it will also enable you to reduce your financial costs to a significant degree. Moreover, making such rookie mistakes will make your company seem like a poorly-researched one. So, now that you know how things can go wrong, you have to stay away from these errors without fail.